Patrons in Fort Smith have a new destination for drive-thru beverages as 7 Brew Coffee officially marks the debut of its newest establishment in the city. To commemorate the grand opening, the company is hosting a special promotional event offering branded merchandise to visiting customers throughout the day on Saturday.
The celebration, designated as Swag Day, takes place on Sept. 12 at the newly constructed drive-thru stand located at 4520 Phoenix Ave. Operating from 5:30 a.m. until 11 p.m., the beverage drive-thru invites local patrons to stop by, order any large beverage on the menu, and receive a complimentary 7 Brew T-shirt as part of the opening festivities.
The launch of the Phoenix Avenue location represents the latest addition to the rapidly expanding footprint of 7 Brew Coffee across the state of Arkansas. The quick-service beverage brand originally established its operations and concept in Rogers, Arkansas, and has since continued to broaden its regional network of drive-thru stands.
Company leadership highlighted the significance of strengthening the brand's presence in the region where it was initially created. Jacqueline Dorris, who serves as the community manager for 7 Brew Fort Smith, expressed immense enthusiasm regarding the brand's ongoing growth within its home state.
In an official news release, Dorris noted that the team remains deeply committed to cultivating kindness and sharing positive experiences with every customer served at the window. She explained that creating welcoming drive-thru interactions is central to the company’s operating philosophy and serves as the foundation for its broader community involvement.
In addition to expanding customer service in Fort Smith, the new location incorporated substantial philanthropic outreach into its initial launch. Dorris emphasized that 7 Brew was especially proud to direct its community-focused efforts toward supporting the Fort Smith Children's Shelter during the opening period.
The charitable component of the grand opening took place during an earlier donation weekend held from Aug. 28 through Aug. 30. During this dedicated promotional window, the company launched its signature Caffeine for a Cause initiative to engage the surrounding neighborhood in direct charitable giving.
Over the course of the three-day fundraising weekend, guests were encouraged to sample various items from the 7 Brew beverage lineup under a unique "pay-what-you-want" pricing model. Customers were given the freedom to set their own purchase price for their drinks, with all generated proceeds earmarked directly for local youth services.
Through the strong response and generosity of local patrons during the August fundraiser, 7 Brew successfully raised a total of $16,303. The entirety of the funds was donated directly to the Fort Smith Children's Shelter to assist the organization in financing its vital regional programs.
Leadership at the shelter highlighted the profound difference that such significant financial contributions make for vulnerable young people in the local area. Jensen Long, the director of development for the Fort Smith Children's Shelter, expressed deep gratitude for the corporate partnership and the resources it provides.
Long stated that one of the most critical gifts the Fort Smith community can offer to a young person aging out of foster care is the reassuring reminder that they are not alone as they transition into adulthood. The developmental challenges faced by youth leaving the foster care system often require substantial community guidance and structured resources.
According to Long, the money generated through the Caffeine for a Cause fundraiser will directly aid the shelter in delivering essential transitional services. These comprehensive programs include supplying stable housing, teaching vital life skills, and providing the ongoing guidance and encouragement necessary for young adults to achieve long-term independence.
The official grand opening and promotional activities at the Phoenix Avenue stand also coincide with the debut of 7 Brew's seasonal fall drink selections. The arrival of autumn brings a variety of new and returning flavor combinations tailored for seasonal beverage enthusiasts.
Among the featured items on the autumn menu is the Original Pumpkin Blondie, crafted to offer a warm spiced profile for coffee drinkers. The seasonal lineup also introduces the Caramel Apple Pie Macchiato and the Drizzled Apple 7 Brew Energy Frozen Chiller, which blends sweet and tart fruit notes with the brand's proprietary energy beverage base.
Rounding out the seasonal roster, customers can order the Apple Butter Chai Latte as well as the dessert-inspired Pumpkin Roll Shake. These limited-time offerings provide patrons with a diverse array of hot, iced, blended, and energy-infused options as cooler weather approaches.
With normal operating hours established, the Fort Smith location on Phoenix Avenue continues to welcome drive-thru guests, pairing its regular and seasonal drink offerings with ongoing community outreach and events like the Sept. 12 Swag Day promotion.
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